Unit 3 Brief Proposal

OVERVIEW OF PRODUCT

Audio, Print, Audio-Visual

Promo video for the business......

Genre

DISTRIBUTION

Access/buy/use the product - where would be see it, for example - bus stops, billboards, local cafes with flyers etc...

TARGET AUDIENCE

Age

Gender

Hobbies

Ethnicities

Global/local

PURPOSE (must be to promote, education, inform, entertain/mixture)

Preferred meaning...

MAIN OBJECTIVES

COMPETITORS

PROPOSED CONTENT

types images

shot types

mise-en-scene - colour , props, location

genre